Discover Indulgence

Challenge

The Easter shell egg category is saturated with constant innovation. A shelf full of newness, where shouting loud often wins and where chocolate expertise can get lost in the noise.

Introducing a Masterbrand approach to Lindt Easter. Combining Lindt’s indulgent chocolate with exquisitely selected inclusions that delivers a multi-sensory experience. Smooth, crunchy and indulgent. Familiar, yet surprising.

How does a heritage brand innovate meaningfully while strengthening the core brand?

Solution

The solution was to utilise a combination Lindt’s iconic assets in a way that heroes the unique properties of the egg. A golden ribbon crafted into an elegant typographic ‘L’.

This iconic ribbon not only transforms the egg into a gift, but creates a design system that shows off the inclusions inside. Elevating a familiar format into something more premium, crafted, and desirable.

Adding a new layer to Lindt’s Easter indulgence.

Skillset

Strategy

Innovation

Packaging

Copywriting

Masterfully Smooth.

Over the past 175 years, Lindt have built an exceptional reputation based on the indulgent quality of their chocolate creations, from Lindor, to Excellence, to Choco Wafer.
But today, when consumers have more choice than ever and retailers are ravenous for ‘new news’, even the most celebrated of histories isn’t enough.
Luckily, the Master Chocalatiers are always searching for opportunities to break the mould.
How can design allow the work of true artisans to shine uninterrupted?
Lindt’s latest innovation is an irresistible love letter to milk chocolate, the smoothest and creamiest tablets they’ve ever created.
From crafting the elegantly flowing shape of the tablet, to the richly saturated photography and exquisite finishes, we finessed every element of Lindt Extra Creamy to enhance the sumptuous simplicity of the product proposition.
No shouting. No gimmicks.
Just pure chocolate perfection.
Strategy
Innovation
Packaging
Copywriting