A golden gift

Challenge

Easter is a fiercely competitive time for chocolate brands, with supermarket aisles taken over with giftable eggs.

The holiday comes with plenty of familiar visual cues – bunnies, chicks, flowers, and spring scenes – used in similar ways across the category.

Lately, the most successful brands have been ditching these cliche’s, and leaning into their own unique assets to optimise distinctiveness and standout on shelf, leaving Lindt behind the curve.

How can a brand own a season, rather than letting the season own them?

Solution

After recent iterations, the existing design had made the egg depiction on front of pack so subtle that consumers were unsure about what the product actually was.

We reintroduced the egg as a focal point, complemented by indulgently emanating graphics inspired by the enchanting Lindor truffle pour and its layers of rich, rippling chocolate.

Every detail was refined to enhance the premium feel in hand, with depth added through the use of intricate details, patterns and textural finishes.

Skillset

Strategy

Identity

Brand Design

Packaging

Copywriting