Solution

Easter is a fiercely competitive time for chocolate brands, with supermarket aisles taken over with giftable eggs.

The holiday comes with plenty of familiar visual cues – bunnies, chicks, flowers, and spring scenes – used in similar ways across the category.

Lately, the most successful brands have been ditching these cliche’s, and leaning into their own unique assets to optimise distinctiveness and standout on shelf, leaving Lindt behind the curve.

How can a brand own a season, rather than letting the season own them?

Skillset

Strategy

Identity

Brand Design

Packaging

Copywriting