Happy, healthy mealtimes
Challenge
Little Dish was a trailblazer in making fresh meals for young children, building a loyal following of ‘those in the know’, by living and breathing their commitment to healthy, delicious food made with quality and integrity.
But today’s parents are facing new challenges – between soaring food prices, cost of living increases, rising child obesity figures and more two parent working households than ever before, they’re balancing a lot.
Little Dish identified the opportunity to do more to help, by finding ways to add value beyond the food they make.
However, the existing branding lacked assets with the punch and flexibility required to deliver this new strategy with confidence and conviction.
How can a design help a business become a true ally to their consumers?
Solution
Our goal was to evolve the identity into a narratively driven design ecosystem – a welcoming and relatable draw for kids and a useful tool for parents.
This world is formed around a new family of fantastical animals, each elevated with the ‘main character energy’ needed to grab attention and deliver engaging experiences, imbued with unique personality traits and playful props.
The foundations of brand recognition and personality have been enhanced by the creation of a literal ‘Little Dish’ icon, carrying a shelf blocking purple brand colour and overflowing with reassuringly vibrant and healthy ingredients.
Together, these elements form the basis of a visual identity ready to help families have happier, healthier mealtimes.
Skillset
Brand Strategy
Identity
Brand Design
Innovation
Packaging
Film & Motion
Copywriting
Website
Illustration
Impact
Sales
+24%
An average increase of 24% uplift in sales since launch of new packaging
Value
+56%
An increase of 56% in value sales post-rebrand
Growth
47% +
A 47% increase in volume sales since the relaunch of the brand
Effect
Top 3
Now a top 3 SKUs in Ocado’s total frozen poultry category
“We have been blown away by the creativity, design expertise and desire to go above and beyond from the Derek&Eric team.
They truly understood the consumer challenge and our vision from day one and brought it to life in a way that feels authentic, joyful, and truly memorable. The colourful new world they’ve created for Little Dish is one more step along our journey helping busy families and we’re already loving the response from customers and of course, our very important little foodies!”
Sophie Giddings
Marketing Director, Little Dish
Recognition
Partners
Client: Little Dish
Brand Strategy: Alex Smith
Creative Strategy: Holly Aurelius
Production: The London Artworking Co.
Photography: Terry Benson
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