Masterfully Smooth.
Challenge
Over the past 175 years, Lindt have built an exceptional reputation based on the indulgent quality of their chocolate creations, from Lindor, to Excellence, to Choco Wafer.
But today, when consumers have more choice than ever and retailers are ravenous for ‘new news’, even the most celebrated of histories isn’t enough.
Luckily, the Master Chocalatiers are always searching for opportunities to break the mould.
How can design allow the work of true artisans to shine uninterrupted?
Solution
Lindt’s latest innovation is an irresistible love letter to milk chocolate, the smoothest and creamiest tablets they’ve ever created.
From crafting the elegantly flowing shape of the tablet, to the richly saturated photography and exquisite finishes, we finessed every element of Lindt Extra Creamy to enhance the sumptuous simplicity of the product proposition.
No shouting. No gimmicks.
Just pure chocolate perfection.
Skillset
Strategy
Innovation
Packaging
Copywriting
Recognition
Partners
Client: Lindt Global
Strategy: Silas Amos
Photography: Grinder Productions
Naming & Copywriting: Mary Ann Horgan
Production: The London Artworking Co.
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