Clear your space. Free your mind

Challenge

Furl are a British company that designs, manufactures and delivers high-end, immaculately engineered sofa-beds, storage-beds, and storage-sofas.

Given the second-to-none quality of their furniture and service, over time Furl have naturally evolved a design and marketing strategy geared towards the functional benefits they offer.

But in today’s climate of falling budgets and tightening belts, persuading potential customers to trade up for superior products requires tapping into their emotional needs.

How can design help transform ‘require’ into ‘desire’.

Solution

In an increasingly hectic and urbanised world, a beautiful and well organised home can provide a sanctuary of calm away from the chaos.

We based the revamped identity around this insight, starting with a dynamically modular wordmark, inspired by the transformational nature – both physically and spiritually – at the heart of every Furl piece.

Set within a palette of classically crafted typography, refined colours, sophisticated pattern and softly sun-kissed photography, we aimed to evoke a feeling of effortless luxury and mindful clarity.

A world in which every day can be lived in serene style.

Skillset

Strategy

Identity

Brand Design

Animation

Signage