Playfully proper
Challenge
Longbottom & Co hold a unique place in the tomato juice category, their commitment to delivering unparalleled quality setting them apart.
They do this by using all-natural (and easily pronounceable) ingredients, avoiding the addition of artificial nasties and freshly pressing every single tomato in their ‘Mary’ based portfolio.
But while their products are simply best in class, their design had fallen behind, creating an impression that was more ‘own brand’ than ‘wow, what a brand’.
How do you reinvigorate a brand fit for a Queen?
Solution
Like any good British institution, we knew that Longbottom & Co would need to deliver the perfect balance of quality and wit.
We began by crafting a new version of the brand’s Queen Mary mascot, replete with a knowing smile, a twinkle in the eye and Tudor head dress / tomato combination in a visual double entendre.
Ensconced within a crafted typographic roundel and a vivid world inspired by the palette of the freshest tomatoes, our Mary is elevated to the status of branding Royalty.
Skillset
Brand Strategy
Identity
Brand Design
Innovation
Packaging
Film & Motion
Copywriting
Illustration
“Derek&Eric took the time to really understand what makes Longbottom tick, then translated that into a brand that feels unmistakably us - but sharper, more confident and built to grow. No fluff, no ego, just smart, collaborative thinking from start to finish. We couldn’t have asked for a better team.”
Ed Bathgate
Co Founder, Longbottom & Co.
Recognition
Partners
Client: Longbotton & Co.
Strategy: Silas Amos
Illustration: Alex Machin
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