An Eton Mess waiting to happen
Challenge
The Eton Mess is a quintessentially British dessert. One that can turn any mealtime into a colourful culinary delight.
Flower&White, producers of meringues in all shapes and sizes, created a one-stop-shop for all your Eton Mess needs. The Glorious Mess - A brand that celebrates the heritage of the humble British dessert; while reinventing it for today.
How do you own the origin story of product that belongs to everyone?
Solution
With origin stories as rich and diverse as ‘A dog joyfully prancing through a picnic’ or ‘An Etonian cricket match dessert disaster’, a brand about the humble Eton Mess is as pleasurable to create as it is to eat.
By leaning into these rich stories, TGM owns this culinary carnage by illustrating that fateful meringue drop moment.
Alongside a photographic style that owns the messy moment - vibrant colours and kaleidoscopic fruit depictions add to these accidental eccentricities of the British owned brand.
Embrace the Mess!
Skillset
Brand Strategy
Naming
Brand Design
Packaging Design
Illustration
Art Direction
Simply irresistible
-
The Eton Mess is a quintessentially British dessert. One that can turn any mealtime into a colourful culinary delight.
Flower&White, producers of meringues in all shapes and sizes, created a one-stop-shop for all your Eton Mess needs. The Glorious Mess - A brand that celebrates the heritage of the humble British dessert; while reinventing it for today.
How do you own the origin story of product that belongs to everyone?
-
With origin stories as rich and diverse as ‘A dog joyfully prancing through a picnic’ or ‘An Etonian cricket match dessert disaster’, a brand about the humble Eton Mess is as pleasurable to create as it is to eat.
By leaning into these rich stories, TGM owns this culinary carnage by illustrating that fateful meringue drop moment.
Alongside a photographic style that owns the messy moment - vibrant colours and kaleidoscopic fruit depictions add to these accidental eccentricities of the British owned brand.
Embrace the Mess!
-
Brand Strategy
Naming
Brand Design
Packaging Design
Illustration
Art Direction
“What impressed me most was their ability to challenge us constructively while keeping the process collaborative and energising. They pushed our thinking, refined our vision, and ultimately helped us build something far beyond our expectations.”
Leanne Crowther
Co-Founder, Flower and White Ltd.
Recognition
Partners
Client: Flower and White Ltd.
Photography: Andy Currie
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