Where chocolate meets patisserie

Challenge

Lindt Creation Dessert has always been about indulgence, with each praline taking inspiration from a classic recipe. Think tiramisu, crème brûlée, and chocolate fondant, reimagined in exquisite chocolate form.

But on shelf, that story wasn’t landing clearly.

The packaging felt dated and overly complex. The desserts were the hero, but their presentation wasn’t relevant to a modern consumer.

Our task was simple: Make the idea instantly clear and irresistibly desirable.

How can design transport you to an evocative time and place?

Solution

When a product concept is this good, the design requires a light touch of wit and playfulness; visual storytelling at its purest.

We approached this praline collection with an iconic Parisian patisserie window in mind. Products arranged in rows allow each flavour to become its own iconic dessert moment; precise, desirable, and impossible to ignore.

This simple idea also delivers strong graphic and colour codes, using bold vibrant accents and motifs to underpin the story.

Ooh la la.

Skillset

Strategy

Packaging Design

Photography

Crispy. Creamy. Dreamy.

Lindt is a truly iconic brand, known the world over as a byword for quality in the art of chocolate making.
Their long history has been marked by milestones of innovation that have changed the face of confectionery, from the creation of Lindor in 1949 to Excellence in 1989.
The Master Chocolatiers have now turned their attention to a new category, bringing a level of craftsmanship and indulgence never before seen in the world of biscuits, in the form of Choco Wafer.
How do you design for a brand new product, backed by 175 years of history?
To put it simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ‘ok’.
When a product is this good, too many bells and whistles can only get in the way.
Our strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible.
Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment.
Strategy
Identity
Brand Design
Innovation
Packaging
Film & Motion
Copywriting