DE redesign Yamama by creating a pattern that celebrates connection and sweetness.

A delicious identity for Saudi confectionary brand Yamama. For children and mamas everywhere.

Derek&Eric’s revitalized Yamama packaging - Love Yamama

The core of Yamama has always been about connection – particularly that between parent and child

New logo and packaging for Yamama by Derek&Eric.

Saudi confectionary business Gandour engages British design agency Derek&Eric to help Yamama look how consumers feel it should.