The Playful Progressive

Challenge

The craft beer category is awash with activist brands, who talk a good game but fail to live up to the hype.

Really Good Beer Society breaks the mould by actually doing what it says on the tin – brewing great beers that give back (with a B corp certification to prove it).

And with a strategic focus on high end bars and hotels, our design also needed to feel at home in a world of cocktails and canapés.

How do you create a brand with both purpose and poise?

Solution

We started by clarifying and crafting the brand personality born from their actions – A joyful optimist

Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution – an endlessly revolving wheel of colour and typography.

Through applications that deliver expressiveness through idiosyncratic precision and lively geometry, RGBS