Crispy. Creamy. Dreamy.
Challenge
Lindt is a truly iconic brand, known the world over as a byword for quality in the art of chocolate making.
Their long history has been marked by milestones of innovation that have changed the face of confectionary – from the creation of Lindor in 1949 to Excellence in 1989.
The Master Chocolatiers have now turned their attention to a new category, bringing a level of craftsmanship and indulgence never before seen in the world of biscuits, in the form of Choco Wafer.
How do you design for a brand new product, backed by 175 years of history?
Solution
To put it simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ‘ok’.
When a product is this good, too many bells and whistles can only get in the way.
Our strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible.
Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment.
Impact
Demand exceeded expectations significantly requiring supply increase in all markets.
Lindt Choco Wafer is in the top 5% of recent innovation concepts.
72% of those tested saying they would buy the product before trying it.
The Grocer's New Product & Packaging Awards Confectionary, Champion.
Partners
Client
Lindt Global
Strategy
Silas Amos
Project Management
Shiran Shaya
Copywriting
Mary Ann Horgan
Production
The London Artworking Co.
Product Photography
Alan Newnham
Portrait Photography
Ben Peter Catchpole
Comms Agency
Ogilvy South Africa
