A high five to plants

Challenge

Humble Warrior was a small brand with a lot going for it.

Plant based, better-for-you drinks with an exciting taste profile, a gentle ethos driven by eastern wellness culture and driven founders with an interesting story to tell. All in a category already going from strength to strength.

One stumbling block was design, where unusual flavours and a zen attitude had manifested as dusty and dull.

How do you help a brand realise a truer vision of themselves?

Solution

We’ve come a long way from hemp-clad hippies stretching in flowery fields. From Sweaty Betty to Lululemon and Yoga with Adrienne – a mindful and healthy lifestyle can be cool, vibrant and unashamedly mainstream.

We sought to express this more up-beat attitude by reimagining, re-drawing and elevating the role of an existing brand symbol – the Abhayamudrā, a hand gesture signifying protection, peace, benevolence, and the dispelling of fear.

Supported by a flexible, playful and colourful identity, Humble Warrior now packs a (kind and loving) punch.

Impact

200% increase in sales

Number 1 brand by rate of sale Waitrose functional drinks category 2023

Secured nationwide listing of 235 Waitrose stores and 140 Zizzi sites

"Derek&Eric brought the magic to Humble Warrior. They immediately understood what we wanted to achieve. Overnight we looked bigger, more established, with real cut-through - and all done without compromising the spirit of the brand. Highly recommend!"
Rosh Amarasekara
Humble Warrior® Founder